Remember – every website should be treated individually so whilst this may work for one, it may be too much or too little for others.

Link building packages generally consist of a variety of link types. This is done deliberately as Google and other search engines do not favour one particular type of link, they like a variety from differing page sources. We will highlight how to use each product to formulate a link building strategy that may work for your website.

Directory Submissions

Web directory submissions are a quick and cost effective way of building some link popularity for your site. They are by no means the route to all our link building goals but they are a steady basis – we see them as always happening behind the scenes.

We would generally submit your website homepage to web directories as certain webmasters do not accept deep links – An expected acceptance rate from manual directory submission is 60%.

Directory submission sites range from well established high PR directories like DMOZ to new, up and coming directories that will pass the link juice over a longer period. As the vast majority are manually approved, acceptance can take between 12 hours and 6 months!

We would generally submit the directories at around 100-200 per week and use no more than 10 different anchor texts – We would generally concentrate on the highest competition phrases with the directories to build weight to the home page.

Social Bookmarking

Social Bookmarking is a great way of achieving deep links from high PR websites. As a lot of these are also high traffic sites, social bookmarks give you the chance to put your bookmark in front of a potentially large audience dependent on your niche.

Social bookmarking sites generally have an instant approval rate as user accounts are required to access the submission areas.

On the major social bookmarking sites – the Digg’s, the Stumbleupon’s of the world – the links are nofollow links – they do not pass any of the link weighting across and these are usually avoided in SEO. Social bookmarking sites counter this by placing your link in front of a potentially large audience searching in your niche.

Social bookmarking is an ongoing process and is often used to target the niche phrases contained on the pages deep within your website.

Article Marketing

Article marketing is a proven way of adding good authority to your website – as long as you are marketing the correct content! With between 300 and 500 words the norm for the majority of article submission websites, there is usually plenty of information within your company to write your own article. We offer an article writing service using SEO trained UK journalists as the copywriters.

The article is placed on a page of its own and generally with no other content on the page (adverts and navigation excluded). This gives you a very content rich page linking back to your website.

The links in article marketing are usually found in the author’s bio section of the article. A general rule is that 2 links are allowed – generally a high competition phrase to your homepage and a deep link to the page on your site the articles are targeting.

Theme Based Link Building

Theme based link building is the most search engine friendly link building technique available. When used correctly, it can reap benefits; when done wrong, it can be a very expensive mistake both to your company cash and also your website’s reputation.

Theme based link building is used to help target very high competition search phrases and are done in much smaller numbers than any of the services mentioned above. With an average link price of £10, theme based links are used sparingly – unless you have the budget of course.

Conclusion

Mix it up – don’t just concentrate on one link source – what if the algorithm changes?

Ask us!! We provide a submission service but we can also manage all your link building needs – from one site to a large portfolio. We tailor every strategy for your needs – be they financial or rankings.

Manual Link Building provide SEO services through link building including social bookmarking, article marketing and directory submissions .

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There is now a huge choice of different telephone service provider’s people can choose from. Companies such as BT, Virgin, NTL, Sky, and Talk Talk to name just a few are some of the options available. As well as the traditional standard telephone lines many people now have broadband lines in the home as well. However the good thing about this is both standard lines and broadband lines take the same standard analogue phones.

As well as the telephone line there are also a number of different services that can be added as well. Some of these range from caller display, call waiting, call diversion, and call barring, so it is important your home phones are compatible. For example there is no point paying for the caller display service on your home phone line, if your telephone doesn’t even show it.

If you go back about 10 or 15 years most people had corded phones in the home. However nowadays as costs go down and technology improves, cordless phones are very popular. One of the problems with using corded phones is that each telephone needed to be plugged into a phone socket. With cordless phones users can locate extra handsets in more than one room, and as they are wireless they don’t need to be connected to the phone line.

One of the biggest changes to modern day life is that a lot of people now work from home, instead of going to an office. This means a lot of manufacturers are creating phones that can accept either more than one phone line, or make and receive calls over the internet. To make a telephone call over the internet you need a VOIP or IP compatible phone, as well as a broadband line. Users can then use the same home phones to make and receive both business and personal calls.

When choosing your home phones there are a variety of different features available to select from. Phones with name and number directories can store all your friends details, stopping the need of filling a contacts book full of numbers. Some phones even have built in handsfree so you can have a conversation without lifting the handset. Personally though I just use this feature to dial the number I want to call and lift the handset when someone answers.

In more recent years mobile phones have become very popular and the number of people using home land lines has dropped. This is not only because most people have there mobile at all times, but contracts offer free minutes so the calls are free. However to access the internet you need a telephone line connected so people do still buy home phones. As well as this the call quality on a mobile call is no where near as good as using a normal home phone land line.

Nicomms are a supplier of a wide range of home phones and office phones. Whether you want corded or cordless phones, Nicomm can supply the goods.