How advanced is advertising in India?
Advertising involves time to time planned scheming of communication as per the promotion requirement of the brand or service. It is already a known fact that the sole objective behind any advertising campaign is to create awareness about a product or service amongst the target groups. To create awareness or buzz about a brand or service, advertising requires a medium. Television, radio, newspaper, billboard, internet, mobile etc are various available options for brand promotion. Television, radio, newspaper and traditional billboards come under conventional tools of advertising while internet, mobile, digital billboards etc come under the category of contemporary advertising.
