Off-page Search Engine Optimization (SEO)

A good search engine optimization can be roughly divided in two: on-page and off-page optimization. As its name says, the first optimization takes place inside a page and consists of a reorganization of the content displayed in it. On the other hand, the off-page optimization takes place in other pages and consists in gaining incoming links pointing to the optimized page.

The task is very easy to understand: what you need is to get other websites to set up links pointing to yours. This may or may not involve a negotiation between you and the webmaster of the page you’re trying to get the link from, but in any case, you should follow these guidelines to get the best from every link:

Choosing keywords for Search Engine Optimization (SEO)

The whole idea of On-page SEO is based on keywords and keyphrases. “Keywords” is the name usually given to the words or phrases that best describe your page content/purpose and best match the words people use when searching for your content. Keeping this idea in mind, what you need to do to get your website optimized for search engines is to pick one of the most searched words or phrases which best match the content of your page.

On-page Search Engine Optimization (SEO)

One of the funniest things that usually happens to me is that people ask me what they should do to obtain good search engine rankings once they have designed their website. My answer is really simple: redesign it.

A good and comprehensive design of a website may not give any PageRank to it but will considerably affect how a search engine evaluates it. The thing is easy: if your website sells personal computers, you can’t title you page “Bryan’s world” and expect the search engines to understand it (neither your visitors). So you need to pick up a keyword/keyphrase that defines your website’s content/purpose.